Tata Motors Sales Hit 80,304 Units in January 2025: Tata Motors, one of India’s leading automotive manufacturers, reported total sales of 80,304 units in January 2025 across domestic and international markets. While this figure reflects a slight decline compared to the 86,125 units sold in the same month last year, the company continues to dominate key segments, including passenger vehicles (PVs) and electric vehicles (EVs). Despite an 11% year-on-year (YoY) drop in domestic sales, Tata Motors’ popular models like the Nexon, Punch, and Tiago remain strong performers. However, the EV segment faced a 13% YoY decline, with sales dropping to 5,037 units from 5,790 units in January 2024. This dip is attributed to increasing competition from rivals like JSW MG Motor India, which is gaining traction with its Windsor EV, Comet EV, and ZS EV models.
In the commercial vehicle (CV) segment, Tata Motors maintained steady performance, selling 31,998 units in January 2025, nearly matching the 32,092 units sold in the same period last year. The company’s CV portfolio, including HCV trucks, ILMCV trucks, passenger carriers, and SCV cargo vehicles, continues to cater to diverse market needs. Despite the challenges, Tata Motors remains committed to innovation and growth, particularly in the EV space, where it holds over 70% market share in India’s passenger EV segment. The upcoming launch of the Harrier EV and the all-new Sierra SUV, showcased at the 2025 Bharat Mobility Show, underscores Tata’s aggressive electrification strategy.
Looking ahead, Tata Motors is set to strengthen its EV lineup with the introduction of the Harrier EV and Sierra SUV, both of which are expected to redefine the Indian automotive market. The Harrier EV, slated for a March 2025 launch, promises cutting-edge technology, multiple battery options, and an impressive range of 500km. Meanwhile, the Sierra SUV, expected to debut during the 2025 festive season, will offer petrol, diesel, and electric powertrains, catering to a wide range of customers. These launches highlight Tata’s commitment to sustainability, innovation, and customer-centricity, positioning the brand as a leader in India’s evolving automotive landscape.
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Tata Harrier EV: Specifications, Features, and Performance
Specifications
| Feature | Details |
|---|---|
| Powertrain | Dual electric motors, AWD option |
| Battery Options | Multiple battery pack configurations |
| Range | Up to 500km on a single charge |
| Charging Time | Fast charging capable (0-80% in under 45 minutes) |
| Top Speed | 180 km/h |
| Acceleration (0-100km/h) | 6.5 seconds |
| Dimensions | Length: 4,600mm, Width: 1,900mm, Height: 1,700mm, Wheelbase: 2,740mm |
| Seating Capacity | 5 |
| Boot Space | 425 liters |
| Infotainment System | 10.25-inch touchscreen with wireless Android Auto and Apple CarPlay |
| Safety Features | 6 airbags, ADAS, 360-degree camera, electronic stability control (ESC) |
Design and Features
The Tata Harrier EV boasts a bold and modern design, retaining the signature Harrier aesthetics while incorporating futuristic EV elements. The SUV features sleek LED headlights, a sculpted hood, and aerodynamic lines that enhance its premium appeal. Inside, the cabin is equipped with premium materials, a panoramic sunroof, and a state-of-the-art infotainment system. The Harrier EV also offers advanced connectivity features, including over-the-air (OTA) updates and a digital instrument cluster.
Performance
The Harrier EV is powered by dual electric motors, delivering a combined output of 300PS and 500Nm of torque. The AWD variant ensures superior traction and handling, making it ideal for both urban and off-road driving. With a 0-100km/h acceleration time of 6.5 seconds and a top speed of 180km/h, the Harrier EV combines performance with efficiency. The SUV’s advanced battery technology ensures a range of up to 500km, making it a practical choice for long-distance travel.
Tata Sierra SUV: A Game-Changer in the Making
Specifications
| Feature | Details |
|---|---|
| Powertrain Options | Petrol, Diesel, Electric |
| Petrol Engine | 1.5L, 4-cylinder turbo (170PS, 280Nm) |
| Diesel Engine | 2.0L, 4-cylinder (170PS, 350Nm) |
| Electric Powertrain | Dual motors, AWD option, 500km+ range |
| Transmission | 6-speed manual, 6-speed automatic, single-speed automatic (EV) |
| Dimensions | Length: 4,500mm, Width: 1,850mm, Height: 1,650mm, Wheelbase: 2,700mm |
| Seating Capacity | 5 |
| Boot Space | 400 liters |
| Infotainment System | 12.3-inch touchscreen with connected car tech |
| Safety Features | 7 airbags, ADAS, lane-keeping assist, adaptive cruise control |
Design and Features
The Tata Sierra SUV is a modern reinterpretation of the iconic Sierra nameplate, featuring a rugged yet stylish design. The SUV’s boxy silhouette, flared wheel arches, and LED lighting elements give it a distinctive presence. The interior is spacious and luxurious, with premium upholstery, ambient lighting, and a large touchscreen infotainment system. The Sierra also offers advanced driver-assistance systems (ADAS) and a host of connectivity features.
Performance
The Sierra SUV will be available in petrol, diesel, and electric variants. The petrol and diesel engines deliver 170PS, with the diesel variant offering higher torque for better towing capacity. The electric version, equipped with dual motors and a large battery pack, promises a range of over 500km. The Sierra’s robust chassis and suspension setup ensure a comfortable and dynamic driving experience.
Price and Launch Details
- Tata Harrier EV: Expected to start at ₹25 lakh (ex-showroom), with the launch scheduled for March 2025.
- Tata Sierra SUV: Expected to start at ₹18 lakh (ex-showroom) for the petrol/diesel variants and ₹28 lakh (ex-showroom) for the electric variant. The launch is planned for the 2025 festive season.
Unique Selling Points (USPs)
- Harrier EV: Long-range capability, AWD option, and advanced ADAS features.
- Sierra SUV: Multiple powertrain options, iconic design, and cutting-edge technology.
- Sustainability: Both models align with Tata’s commitment to electrification and reducing carbon emissions.
- Affordability: Competitive pricing makes these vehicles accessible to a wide audience.
- Brand Trust: Tata’s strong reputation for reliability and after-sales service.
Tata Motors Sales Hit 80,304 Units in January 2025 Conclusion
Tata Motors’ performance in January 2025 reflects the challenges and opportunities in the Indian automotive market. While the company faced a slight decline in domestic and EV sales, its stronghold in the passenger and commercial vehicle segments remains intact. The upcoming launches of the Harrier EV and Sierra SUV demonstrate Tata’s commitment to innovation and sustainability, offering customers a blend of performance, technology, and style.
The Harrier EV, with its impressive range and advanced features, is set to redefine the electric SUV segment. Meanwhile, the Sierra SUV, with its iconic design and multiple powertrain options, caters to a diverse audience. These launches not only strengthen Tata’s portfolio but also reinforce its position as a leader in India’s automotive industry.
As Tata Motors continues to invest in electrification and cutting-edge technology, it is well-positioned to capitalize on the growing demand for sustainable mobility solutions. The company’s focus on affordability, performance, and customer satisfaction ensures that it remains a preferred choice for Indian consumers.
With the Harrier EV and Sierra SUV, Tata Motors is not just launching new vehicles but also setting new benchmarks for the industry. These models embody the brand’s vision of a greener, smarter, and more connected future, making them a testament to Tata’s enduring legacy of innovation and excellence.
Tata Motors Sales Hit 80,304 Units in January 2025 FAQs
1. What is the expected range of the Tata Harrier EV?
The Tata Harrier EV is expected to offer an impressive range of up to 500km on a single charge, making it one of the most practical electric SUVs in its segment. This range is achieved through advanced battery technology and efficient energy management systems, ensuring that the vehicle is suitable for both city commutes and long-distance travel. Additionally, the Harrier EV will support fast charging, allowing the battery to charge from 0 to 80% in under 45 minutes, further enhancing its convenience for users.
2. When will the Tata Sierra SUV be launched?
The Tata Sierra SUV is expected to make its debut during the 2025 festive season. This highly anticipated model will be available in three powertrain options: petrol, diesel, and electric. The petrol and diesel variants are likely to hit the market first, followed by the electric version. The Sierra SUV is one of Tata Motors’ most significant launches in 2025, and its introduction is expected to create a buzz in the Indian automotive market.
3. What are the key features of the Tata Harrier EV?
The Tata Harrier EV comes packed with a host of advanced features, including:
- Dual electric motors with an optional all-wheel-drive (AWD) system for enhanced performance.
- A 10.25-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay.
- Advanced Driver-Assistance Systems (ADAS), including lane-keeping assist, adaptive cruise control, and a 360-degree camera.
- A panoramic sunroof and premium interior materials for a luxurious driving experience.
- Multiple battery pack options, offering a range of up to 500km on a single charge.
- Fast charging capability, allowing the battery to charge from 0 to 80% in under 45 minutes.
These features make the Harrier EV a compelling choice for customers looking for a blend of performance, technology, and sustainability.
4. How does the Tata Sierra SUV compare to its competitors?
The Tata Sierra SUV stands out in the competitive SUV market due to its iconic design, multiple powertrain options, and advanced technology. Unlike many competitors that offer only petrol or diesel variants, the Sierra SUV will also be available in an electric version, catering to a wider audience. Its rugged yet stylish design, combined with features like a 12.3-inch touchscreen, ADAS, and connected car technology, gives it an edge over rivals. Additionally, Tata’s strong reputation for reliability and after-sales service further enhances the Sierra’s appeal.
5. What is the price of the Tata Harrier EV?
The Tata Harrier EV is expected to be priced starting at ₹25 lakh (ex-showroom). This competitive pricing positions it as an attractive option in the electric SUV segment, offering advanced features and a long range at a relatively affordable price. The exact pricing may vary depending on the variant and additional features chosen by the customer.
6. Will the Tata Sierra EV have a long-range battery?
Yes, the Tata Sierra EV is expected to come equipped with larger battery packs, offering an estimated range of over 500km on a single charge. This makes it a practical choice for customers looking for an electric SUV with long-range capabilities. The Sierra EV will also feature dual electric motors and an optional AWD system, ensuring excellent performance and handling across various driving conditions.
7. What is Tata Motors’ market share in the Indian EV segment?
Tata Motors currently dominates the Indian passenger electric vehicle (EV) market with a market share of over 70%. This leadership is driven by popular models like the Nexon EV, Punch EV, Tiago EV, and Tigor EV. The company’s aggressive electrification strategy, combined with its focus on affordability and innovation, has helped it maintain a strong foothold in the rapidly growing EV segment. With the upcoming launches of the Harrier EV and Sierra SUV, Tata Motors aims to further strengthen its position as India’s leading EV manufacturer.
