Mahindra Beats Hyundai: In a significant shift in the Indian automotive industry, Mahindra & Mahindra (M&M) has overtaken Hyundai Motor India (HMIL) to become the second-largest car manufacturer in the domestic market as of February 2025. This milestone marks a new era for Mahindra, which has gained immense popularity, especially in the SUV segment. The company recorded a remarkable 50,420 unit sales in February, showcasing a 19% year-on-year increase. Meanwhile, Hyundai faced a 4% decline, registering 47,727 domestic sales.
The primary driving force behind Mahindra’s success is its rapidly growing SUV lineup, which includes popular models like the Thar Roxx and the Scorpio N. Moreover, the company has capitalized on the rising demand for electric vehicles, with models like the XEV 9e and BE 6 attracting overwhelming responses. On their first day of bookings, these EVs amassed a whopping 30,179 pre-orders. Over the past year, Mahindra’s total SUV sales soared by 20%, reaching 503,439 units between April 2024 and February 2025.
Hyundai, on the other hand, has faced challenges in maintaining its market share. A slowdown in new model launches and intensifying competition in the compact SUV segment have contributed to its declining sales. While Hyundai still retains its lead over Mahindra when exports are considered (totaling 58,727 units), the domestic shift indicates Mahindra’s growing influence in India’s automobile market. Despite this, Hyundai remains optimistic, anticipating a resurgence with upcoming launches and favorable government policies.
Mahindra’s Strong SUV Demand and Market Growth
Mahindra’s dominance in the domestic market is largely driven by its SUV portfolio. The Thar Roxx, Scorpio N, and XUV700 have received massive demand, helping the company sustain double-digit growth over the past year. Additionally, Mahindra’s investments in electric mobility have paid off significantly, with the launch of XEV 9e and BE 6 catering to the eco-conscious consumer base.
Factors Behind Mahindra’s Success
- Expanding SUV lineup: The increasing demand for off-road and premium SUVs has helped Mahindra strengthen its market position.
- Strong electric vehicle strategy: With government incentives favoring EV adoption, Mahindra’s XEV and BE series have gained traction.
- Enhanced production capacity: Mahindra has optimized its manufacturing units to meet growing demand efficiently.
- Competitive pricing: Offering feature-loaded vehicles at competitive prices has given Mahindra an edge over Hyundai.
Hyundai’s Challenges and Future Plans
Despite maintaining a stronghold in exports, Hyundai’s domestic performance has suffered due to limited new launches and intensifying competition in the compact SUV segment. Hyundai’s latest electric vehicle is based on the Creta, but its impact remains uncertain due to rising competition from Tata, Mahindra, and MG.
Hyundai is now focusing on strategic launches and investments in India to regain lost ground. The company expects tax reforms and improved liquidity to provide a significant boost to the industry in the coming quarters.
Market Leaders: Maruti Suzuki, Toyota, and Kia’s Performance
Maruti Suzuki remains the undisputed leader in the Indian passenger vehicle market, recording 160,791 unit sales in February 2025. The company also surpassed the 2 million sales mark in FY2025, reinforcing its dominance. Meanwhile, Toyota Kirloskar Motor and Kia India reported 13% and 23.8% growth, respectively, highlighting the increasing competition in India’s automotive sector.
Mahindra’s Specifications & Features
| Feature | Details |
|---|---|
| Top Models | Thar Roxx, Scorpio N, XUV700, XEV 9e, BE 6 |
| Market Position | 2nd largest domestic carmaker |
| Total Domestic Sales (Feb 2025) | 50,420 units |
| Annual SUV Sales Growth | 20% (April 2024 – Feb 2025) |
| EV Sales Performance | 30,179 bookings on first day |
| Competitive Edge | Strong SUV demand, expanding EV lineup, aggressive pricing |
Also Read: Aprilia Tuono 457 Review
Conclusion
Mahindra’s ascent to becoming India’s second-largest automobile brand is a testament to its strategic product launches and market positioning. The company has effectively capitalized on the surging demand for SUVs and electric vehicles, surpassing Hyundai in domestic sales. With an ever-growing lineup of vehicles, Mahindra is expected to further strengthen its presence in the Indian market.
While Hyundai faces short-term challenges, it is likely to bounce back with upcoming product launches and policy advantages. The Indian automobile industry remains dynamic, with increasing competition and evolving consumer preferences shaping the market.
Going forward, Mahindra’s focus on innovation, expansion, and affordability will play a crucial role in sustaining its growth. With government support for electric mobility and infrastructure, the company’s EV ambitions also look promising.
Ultimately, Mahindra’s victory over Hyundai signals a shift in India’s automotive landscape, with SUVs and EVs leading the way. As competition intensifies, the battle for market supremacy is bound to become even more exciting.
FAQs
1. How did Mahindra surpass Hyundai in India’s domestic car market?
Mahindra’s success can be attributed to its strong SUV lineup, increasing consumer preference for off-road-capable vehicles, and growing demand for electric vehicles. The Thar Roxx, Scorpio N, and XEV series have played a crucial role in boosting sales. Additionally, Mahindra’s aggressive pricing and improved production capacity have helped it overtake Hyundai.
2. Is Hyundai still the second-largest car manufacturer in India?
While Mahindra has overtaken Hyundai in domestic sales, Hyundai retains its position as the second-largest carmaker when exports are considered. Hyundai’s total sales, including exports, stood at 58,727 units, surpassing Mahindra’s 52,386 units in February 2025.
3. What are Mahindra’s best-selling SUVs in India?
Mahindra’s most popular SUVs include the Scorpio N, XUV700, Thar Roxx, and the newly launched BE 6 and XEV 9e. These models have consistently driven sales growth, contributing significantly to Mahindra’s rise in the market.
4. How is Mahindra performing in the electric vehicle segment?
Mahindra has made significant strides in the EV sector with the launch of XEV 9e and BE 6. These models have received an overwhelming response, with 30,179 bookings on their first day alone. Mahindra’s investment in EV technology and charging infrastructure positions it as a strong player in the electric mobility market.
5. Will Hyundai regain its position in India?
Hyundai is expected to recover in the coming months with new model launches and improved market conditions. The company is focusing on expanding its EV lineup and optimizing its production strategy to regain its lost market share.
One thought on “Mahindra Beats Hyundai To Become India’s 2nd Biggest Automobile Brand”